There are so many ways to use SMS messaging to help your business,
but how can you use automation and scheduling to get even more?
When you think of using SMS services to connect with customers what you probably think of first is sending out promotional offers or marketing messages, but there are lots of other ways that SMS messages can be used. Many of the possibilities of SMS messaging open up once you’ve integrated your calendar or POS system into the equation. The options for how you can use this functionality to help your particular business model are endless, but some examples of how automated and scheduled SMS messaging can be used are:
This topic is probably the most crucial use of SMS messages that are scheduled prior, but it includes more than you might think. Not only can text reminders go out to your clients and customers to remind them that they may be in need of your specific services again, but reminders can also be used to help your staff remember meetings, keep appointments, and manage deadlines.
Reminders are utilized for many non-business applications. Such as, event organizers, schools, churches, private or charitable organizations, and independent contractors can all enjoy many of the same benefits from scheduled SMS messaging. Whether it’s a reminder about a change of venue or time, a special event, a day off, parent-teacher conferences, or anything else, scheduled texts help keep everyone up to date.
Follow-ups and Prompting Reviews
After you’ve made a pitch, had an important meeting, or want to prompt a customer review, it’s imperative to follow up to get the most out of client interactions. The power of scheduled SMS messaging gives you multiple options for ways to make follow-ups and the potential, positive reviews and repeat business they can create, easy ways for you to access the feedback.
One particular way in which this can be achieved is to directly send a message automatically, a set amount of time after the initial meeting or sale. This message can do most of the work of a follow-up, thanking the person in question for the meeting, prompting for feedback, inquiring about continued interest, or gauging the level of service. This form of automatic follow-ups is mandatory when a large group of potential people must be informed, such as after a significant event or conference, or to follow up after regular business interactions. This use of scheduled SMS messaging would also be ideal for recruiters, or agents, who might need to notify groups of candidates through many rounds of interviews or potential screenings.
Another way that scheduled texting can be used to conduct follow-ups is to text you, a certain amount of time after a meeting has taken place, to serve as a reminder to call or email. This approach is better when handling potential clients or candidates, when a more personal touch is required or when specific issues and questions need addressing.
Personalized Promotions and Messages
All it takes is a birthdate, and you can send a customer not only a personalized message but also offer them a birthday discount too! It is an excellent way to build customer rapport while at the same time generating significant repeat business. This is also a great way to setup and sends personalized birthday messages to colleagues and associates well in advance.
Birthdays aren’t the only essential dates that should be scheduled in advance. Work anniversaries, holidays, annual events, and regular deadlines can all be promoted and prompted by a planned SMS message system.
There are many other ways to leverage automated and scheduled SMS messaging to improve the accuracy, timeliness, and quality of your service.